Outdoor fashion is becoming more popular these days. From fleece jackets to boots. Is it because they last longer? Or is it because we’ve gone mostly casual in our everyday clothing choice.
Carl Chiara, director of brand concepts for Levi’s, had this opinion to share from a NY Times article, “During uneasy times, consumers are naturally drawn to items that are well-constructed and built to last.” That makes sense, but I would think this is the better way to go, even when times are good. Well made products mean less waste going into landfills.
Outdoor clothing company, L.L. Bean, is getting into this trend with their Signature line. It’s something the more youthful generation can appreciate when they think of L.L. Bean.

Here are some of my favorites from LL Bean Signature Fall 2010 season. I just like the muted and classic colors of the outfit. And the Saltwash Canvas Backpack looks like it’s ready for adventure.

The duck sweater is actually cute! And the shirt underneath is plaid and it’s back. But in much brighter and happier colors.
Photos from LL Bean.
Daiki Suzuki, is Japanese designer that has helped bring the classic American outdoor sportswear look into high fashion. From an interview with Time Out New York in December of 2008, the designer of Engineered Garments was really quite surprised by this trend. The designs from his line was inspired by Woolrich Woolen Mills, an outdoor clothing company.

This is the winning design by Daiki Suzuki. It truly looks like classic American fashion. And the facial hair is more like 1800’s! Photo from The Gloss.
Woolen Mills came calling to Suzuki in 2006 and asked Suzuki to join their team. He was in charge of updating the 170 year old American brand. Two years later, in 2008 his line, Engineered Garments won the CFDA/GQ Menswear Designer of the Year Award.
Suzuki’s combines the utility of outdoor clothing with a modern sensibility. And he also mentioned, “It’s about being made in the USA,†he continues. “It’s not easy manufacturing here, but that’s what gives it its character and heritage.
As for the made in U.S.A part, he must be talking about his own line, Engineered Garment. Since only 20 percent of Woolrich’s products were assembled by Woolrich from start to finish. Forty percent were produced entirely by other manufacturers, and the remaining 40 percent were produced abroad. - source. That probably goes to say for many other retailers too.
Other popular outdoor clothing company that could see business grow is Eddie Bauer, Columbia, Recreational Equipment Inc. (REI), Eastern Mountain Sports, and Land’s End.